Smartree will continue its sustained growth in 2024 by further investing in the development of innovative software solutions in the field of human resources management, aiming to ease and streamline work in HR departments.

"The results achieved in 2023 brought us satisfaction in a year marked by entirely different challenges and issues compared to previous years, demonstrating the growing confidence of our clients in our solutions and services," said Alexandra Peligrad, CEO of Smartree.

"Even though the labor market was not very dynamic in the past year, and employees did not change jobs as easily as in previous years, the labor shortage remains a major problem. Smartree addresses this challenge through its HR process automation software solutions and outsourcing services. We are confident that, through continuous investment in innovation and in developing our team, we will continue to grow in 2024, further consolidating our position as a leader in the software solutions and HR services market in Romania."

A leader in Romania in the payroll and personnel administration outsourcing services market, Smartree has been offering complete software services and solutions for the strategic management of human resources processes for over 24 years. Smartree has a unique positioning in the Romanian market, being the local partner of ADP, the world's largest payroll processor. The company offers expertise in industry best practices, as well as the know-how of over 100 specialists working in software solutions development and payroll and personnel administration services.

Smartree HRTech, the software technology and HR services innovation division, is owned by the investment holding Delta Asset Invest, which belongs to Dragoș Roșca, an active investor in companies such as Smartree, Patiline, Ynovate Immo, 2Performant, and Bento.