The study reveals that two-thirds of businesses are concerned about securing reliable energy for growth, while 64% report that rising and unstable energy costs are already affecting their profitability and competitiveness. 

EY surveyed over 2,400 decision-makers in large to mid-sized businesses across eight global markets.

The research emphasizes the pressing need for energy providers to reinvent the business energy experience, especially as electricity demand is projected to double by 2050, with businesses expected to account for three-quarters of this increase.

Mihai Drăghici, Partner, Consulting, EY Romania, stated: "Against the backdrop of increasing energy demand and price volatility, companies in Romania are increasingly feeling the need for reliable, sustainable energy solutions tailored to local specifics. With over 70% of businesses focusing on electrification and emission reduction, it is essential for energy providers to become active partners in their clients' development strategies. Energy is no longer just an operational cost — it is becoming a strategic differentiator for competitiveness and sustainable growth."

The research also indicates that over 70% of businesses plan to increase their focus on electrification, emissions reduction, and energy cost management in the next three years. Many businesses are frustrated with outdated technologies, siloed operations, and limited sector-specific expertise from their current providers and are open to switching to new providers.

Furthermore, the study reveals a strong push for sustainable energy solutions, with 70% of businesses planning to invest in on-site generation and battery storage to achieve greater self-sufficiency and control.