"We are pleased that both initiatives - AI Search and Ask BT - have been pioneers in their respective fields and are the most important projects in the areas in which they operate, contributing to both accurate and user-friendly information and financial education. BT has a strong commitment to continue to invest and simplify access to financial information" - says Sergiu Mircea, Executive Director Marketing and Communications, Banca Transilvania.
Ask BT, record number of visitors in 2024
Întreb BT is an online platform, designed as a search engine, with over 2,000 questions and answers about banking, as well as about the products and services of Banca Transilvania Group companies. Thanks to the integration of artificial intelligence, people who search for information using AI Search receive a comprehensive answer to their online queries, based on all the details on Întreb Întreb BT about the topic in question.
- 5.6 million people visited the site in 2024, +13% compared to 2023, marking a new record.
- Visitor interest has changed year on year, so the most sought after information is about products and services.
- 70% of visitors came to the site via direct access.
- 3 questions, on average, visitors ask through AI Search and stay in conversation for about 3 minutes.
- From abroad, the site is mostly visited from Germany, UK, Italy, Spain and France. Visits from Moldova have increased year on year.
Banca Transilvania is the first banking institution in Romania to integrate artificial intelligence in its online communication, services and processes, using both Robotic Process Automation (RPA) and Large Language Model (LLM).
