Formr Agency will be responsible for the integrated launch strategy of the product, developing campaigns that highlight the uniqueness and benefits of Petswell Chewz!. From creative concepts, photo-video production, to digital activations and managing social media communication, the agency aims to create a strong emotional connection between the brand and pet lovers in Romania.

"Collaborating with Petswell is an opportunity to demonstrate the impact of creativity in an innovative segment," said Ștefan Popescu-Dolj, CEO and co-founder of Formr Agency. "We are excited to work alongside a team that authentically commits to quality, innovation, and care for animals. Together, we are bringing a product to the market that transforms daily care into a moment of reward and happiness for dogs."

Petswell Chewz! redefines standards in canine nutrition with premium products that combine delicious taste with real health benefits. Each product in the range is specially formulated to address essential needs such as supporting digestion and immunity, calming and stress reduction, improving joint health, and maintaining healthy skin and coat.

"The launch of Petswell Chewz! marks an important moment for us, and the partnership with Formr Agency is key to bringing this innovation closer to pet lovers," said Șerban Badea, Project Manager Mass Market at Veteco Interservices. "We chose to work with Formr due to their creative and strategic approach, which successfully transforms brand stories into authentic connections with the audience. Together, we aim to redefine the experience of administering nutritional supplements, offering products that combine advanced technology, premium quality, and the pleasure of a delicious treat for dogs."

The partnership between Formr Agency and Petswell marks not only an important milestone in the evolution of the two brands but also a shared commitment to innovation, creativity, and genuine care for pets. Through the launch of Petswell Chewz!, the two teams aim to bring fresh energy to the dog supplement market, turning daily care into a pleasant and beneficial experience for furry friends and their families.