Kaskas brings extensive experience in the FMCG, Consumer Healthcare, and Supermarket Retail industries, with a distinguished record in managing billion-dollar P&L, orchestrating business turnarounds, and leading organizational transformations.
Before this appointment, he managed marketing and strategy for Haleon in the Middle East & Africa (MEA) region, driving significant growth across various businesses.
His academic background includes an EMBA in Business Management and Strategy from London Business School.
Kaskas said: "I am committed to strengthening our market position and delivering sustainable results across the region."
The Romania/Hungary/Czechia/Slovakia cluster is the largest in sales within Haleon's CEE location, which encompasses 34 countries, over 284 million consumers, and boasts approximately £680 million in annual sales.
