The company's goal is to achieve a total revenue of €45 million over the next three years. This strategic move builds on a five-year collaboration with VTEX, a digital commerce platform.
In 2024, F64 saw its online sales increase by approximately 7% compared to the previous year, with the number of orders growing by 7.9% to 121,000.
The company's product portfolio has expanded by over 20% in recent years, catering to both photography enthusiasts and professionals.
Claudia Tudor, Deputy General Manager at F64, said: "Migrating to the VTEX platform was a major step in our digital transformation. We've decided to extend our partnership with VTEX because we've found a partner willing to invest time in consulting and help us design the best possible site architecture. We expect these new changes to yield even better results than we've seen so far."
The VTEX platform has enabled F64 to adapt quickly to market changes and customer needs, improving user experience, increasing conversion rates, and streamlining logistics, added Cătălin Vlădescu, Vice President of Growth CEE & Germany at VTEX.
