Romanian luxury market dominated by multi-brand stores and franchise partnerships
Bucharest, often referred to as "Little Paris," has been one of the fastest-growing cities in the European Union over the past two decades.
Bucharest, often referred to as "Little Paris," has been one of the fastest-growing cities in the European Union over the past two decades.
Romania's industrial stock totaled 7.3 million sqm during H1 2024, while new projects spanning 700,000 sqm were under various development stages, according to a report by Colliers.
Romania's commercial investment transaction volume could hit €1 billion this year considering the amount of deals close to completion, according to a report by Colliers.
Romania's retail stock expanded by around 106,000 sqm during H1 2026, with another 205,000 sqm under development that could help the country reach the 5 million sqm milestone at the end of 2026, according to a Colliers report.
The largest openings in 2024 were Argeș Mall (51,400 square meters), the new Prime Kapital/MAS REI project in Pitești, followed by Aurora Mall in Giurgiu (13,500 square meters).
Logicor also owns an 8.2-hectare plot next to the Arabesque materials warehouse in eastern Bucharest.
Retail developers maintain intense activity nationwide, focusing both on developing retail parks and on standalone stores operated by major retailers.
AFI Europe has purchased the myhive Victoriei building in central Bucharest from Immofinanz for around €27 million. The new owner plans to turn the existing office building into a mixed-use project, with the conversion permit already secured.
The construction sector has reached historic highs, driven by massive EU fund investments and a quite active private sector.
Colliers: Logistics and industrial sectors remain in high demand for commercial property transactions.
The residential market started 2024 on a strong note, with an 18% increase in residential transactions in Bucharest in the first quarter compared to the same period last year.
Investment in production machinery and military equipment in Romania increased by 80% last year compared to the pre-pandemic period.
The hybrid working system has remained in practice in many companies even after the end of the pandemic, but the number of employees returning to the office is growing.
The first quarter of 2024 ended with real estate investments in Romania totalling €202 million, up 69% compared to the first three months of 2023.
In the rest of the country, however, demand in the residential market has seen an even higher increase of 19%.
Environmental, social, and governance (ESG) principles are no longer just a trend or a buzzword, but rather becoming the norm in the Romanian real estate market.
The management and maintenance costs of the office buildings in Colliers Romania's Asset Services portfolio increased by 9% last year compared to 2022.
The number of Romanian tourists staying in the country's hotels reached almost 7 million in 2023.
2023 ended with solid activity levels for industrial and logistics, with some 770,000 square meters of leasing deals closed.
13% of Romanians aged between 18 and 55 in urban areas are renters and around 18% share a home they do not own with parents

Energy company Electrica informs investors and the capital market that it has obtained the technical grid connection permits (ATR) for 17 new battery energy storage projects (BESS), with a total capacity of approximately 700 MWh.
The European Retail Banking Radar, Kearney's latest study now in its 18th edition, shows that Europe is entering a period of normalisation following the conditions of 2023–2025. For Romania, the challenge extends beyond the normalisation of interest rates.
Digi Spain has announced its intention to launch an initial public offering (IPO) on the Spanish stock exchanges, aiming to raise approximately €150 million.
Romania's national electricity transmission network operator, Transelectrica, has halted scheduled maintenance shutdowns to ensure the grid operates at maximum capacity during an ongoing extreme heatwave. The preventive measures aim to mitigate operational risks associated with severe weather conditions.
The European Commission has approved, under EU State aid rules, Romanian measures for the national investment and development bank Banca de Investiții și Dezvoltare (BID).