Meanwhile, 42% of respondents predict revenue growth for their business next year, even as 49% estimate their company's activity will stagnate.

The top priority for 65% of managers is operational efficiency—focusing on cost optimization, quality improvement, and shorter delivery times. Over half (51%) plan to diversify their product and service portfolios, and 36% intend to explore new markets. 

Key strategic changes for the year will include major shifts in their operational model and digitalization processes for 64% of managers.

Oana Scarlat, CEO of EXEC-EDU, said: “The results of this study clearly show that Romanian business leaders are aware of the need for transformation—whether through digitalization, operational efficiency, or developing new business lines. However, for these intentions to translate into coherent action, investment in strategic thinking, AI, leadership, and change management skills is essential. At EXEC-EDU, we support this transformation through pragmatic programs in training, mentoring, and coaching, dedicated to leaders who want to navigate complex business environments with clarity.” 

However, the survey highlights a significant strategy–execution gap. Only 15% of respondents report full alignment between their plans and actions. Middle managers are identified as a bottleneck, with 54% saying they cannot implement strategy due to a lack of resources, and 27% citing unclear communication from top management.

Investment in relationships remains a core defensive strategy. For 47% of managers, protecting the business core means retaining key talent, while 45% prioritize building loyalty among existing clients. A vast majority—82%—believe employee loyalty depends primarily on the direct manager and the quality of leadership.

Despite the expected challenges, 56% of respondents will maintain their learning and development budgets. They will primarily direct funds toward digitalization, data, and AI programs (60%), and management, leadership, and coaching programs (48%).