This decision comes in a favorable context, considering the expansion of the Romanian IT market, driven by the accelerated digitalization of companies across various industries.
The change in sales strategy is part of Qoobiss' development plan, which aims to accelerate international expansion in the context of global digitalization growth.
"Through partnerships with resellers, we can more quickly adapt to local demands as well as international expansion plans, overcoming cultural and language barriers while complying with market-specific regulations. Additionally, resellers can provide us with insights into local competition and customer preferences, helping us adjust and tailor our offerings efficiently. This collaboration will help us rapidly expand our solutions into new international markets," says Ileana Comănescu, Product Manager KYC Global at QOOBISS.
Strategic partnerships for international expansion
Under the new strategy, resellers will play a key role in Qoobiss' international expansion, enabling quick and efficient access to markets in Europe and Africa.
"We are looking for partners with solid technical expertise who can manage the entire pre- and post-sales process, ensuring that our solutions are tailored to the specifics of each market. We set no limits on the number of resellers we will collaborate with, as our goal is to attract customers for the Origin platform and other services in our portfolio. With the help of these partners, we will make our services visible quickly", adds Ileana Comănescu.
Origin – the global platform enabling process digitalization
The new sales strategy comes in the context of the launch of the Origin platform, a global solution for the complete digitalization of customer interactions that can be used in a wide range of industries, from financial and insurance sectors to healthcare, gambling, and many others.
Origin is designed to enable companies to digitalize essential processes without requiring extensive in-house development. The no-code platform allows the integration of external solutions such as remote identification, data extraction through OCR (Optical Character Recognition) technology, email and phone number validation, automatic document generation, template management, electronic document signing, and checks related to anti-money laundering (AML) and counter-terrorism financing (CTF). These platform extensions allow companies to create custom workflows tailored to the specific needs of each industry.
Moreover, Origin allows integration with additional plugins such as third-party solutions, external databases, and various devices, ensuring high flexibility and scalability.
Impact of reseller partnerships on Romania's IT market
Romania enjoys a continuously expanding IT industry, and collaborating with resellers enables rapid access to new market segments, optimizing costs and reducing implementation time.
The adoption of the reseller distribution model also contributes to cost efficiency. Thus, Qoobiss can access new markets without requiring a massive internal resource expansion, achieving its expansion goals in a sustainable and efficient manner.
