Across Europe, over 70% of consumers are now purchasing from international online stores. 

In the CEE, this growth is fuelled by improvements in transport logistics, the proliferation of digital payment solutions, and a rising demand for foreign products.

eMAG has established itself as a dominant force in the regional marketplace, with 50% of surveyed merchants already active on the platform. 

Other key players include Skroutz (Greece) and Amazon, which provide CEE sellers with access to extensive customer bases.

The past year has been marked by substantial growth in online sales within CEE markets, with mobile commerce, omnichannel strategies, and cross-border expansion playing pivotal roles. 

Consumers are increasingly demanding faster deliveries, localised experiences, and reliable payment options, driving merchants to innovate and invest in smarter logistics and personalisation.