eMAG expects sales close to RON 1 billion for Black Friday
Romanian e-commerce giant eMAG is gearing up for its 15th annual Black Friday event on November 7, which the company expects to set new records for the online commerce industry.
Romanian e-commerce giant eMAG is gearing up for its 15th annual Black Friday event on November 7, which the company expects to set new records for the online commerce industry.
Seven out of ten Romanian businesses anticipate a decline in sales due to unfair competition from international e-commerce platforms, primarily from Asia.
eMAG Group announced a consolidated turnover of RON 11.2 billion (€2.24 billion) for the fiscal year ending March 2025, marking a 12% increase from the previous year.
Iulian Stanciu, the Executive President of eMag, the biggest e-commerce player in Romania, said that Europe has become the target of Chinese exports.
E-commerce companies are now among the top 5 occupiers of logistics spaces in Romania, utilising approximately 1 million sqm of industrial and logistics facilities, finds a report by Cushman & Wakefield Echinox.
Cross-border ecommerce transactions in CEE have seen a significant surge, climbing by 15% to reach €24 billion in 2024 compared to 2023.
Investments focus on streamlining operations, expanding into international marketplaces and developing services.
This strategic move is in response to the increasing demand for fulfillment and logistics services driven by the rapid growth of e-commerce in Romania.
The packaging market experienced a revival process in the first quarter of the year, following an upward slope.
This aligns with the slow growth level recorded by the MerchantPro Compass indicator in the number of transactions also in 2023 compared to the previous year (+5.5%).

Romania faces an economic maturity test, with the key question being whether it can transform current vulnerabilities into reforms and progress.
Vlasceanu & Partners has advised Econergy on a €40.5 million project financing from UniCredit Bank for the development of an 87 MW photovoltaic project in Oradea, Romania.
Nova Power & Gas, part of the E-INFRA group, has announced the commercial operation of Romania's largest battery energy storage facility, with a capacity of 200 MW and 400 MWh, located in Florești, Cluj County.
Romanian farmers will gain access to additional financing through a €25 million loan from the European Investment Bank (EIB) to Agricover Credit IFN. The non-bank financial institution will channel the funds to micro agricultural businesses seeking to improve productivity and environmental sustainability.
Oil major OMV Petrom has started preparations for exploration drilling in Bulgaria's Han Asparuh offshore block, which is operated together with NewMed Energy.