Romania's eCommerce market reached approximately €8.1 billion in 2025 and could exceed €8.5 billion in 2026. However, growth is entering a more competitive phase than in previous years, according to a report by MerchantPro.
Romanian e-commerce giant eMAG is gearing up for its 15th annual Black Friday event on November 7, which the company expects to set new records for the online commerce industry.
Seven out of ten Romanian businesses anticipate a decline in sales due to unfair competition from international e-commerce platforms, primarily from Asia.
eMAG Group announced a consolidated turnover of RON 11.2 billion (€2.24 billion) for the fiscal year ending March 2025, marking a 12% increase from the previous year.
Iulian Stanciu, the Executive President of eMag, the biggest e-commerce player in Romania, said that Europe has become the target of Chinese exports.
E-commerce companies are now among the top 5 occupiers of logistics spaces in Romania, utilising approximately 1 million sqm of industrial and logistics facilities, finds a report by Cushman & Wakefield Echinox.
Cross-border ecommerce transactions in CEE have seen a significant surge, climbing by 15% to reach €24 billion in 2024 compared to 2023.
Investments focus on streamlining operations, expanding into international marketplaces and developing services.
This strategic move is in response to the increasing demand for fulfillment and logistics services driven by the rapid growth of e-commerce in Romania.
The packaging market experienced a revival process in the first quarter of the year, following an upward slope.
This aligns with the slow growth level recorded by the MerchantPro Compass indicator in the number of transactions also in 2023 compared to the previous year (+5.5%).
The World Bank has significantly downgraded its economic growth projections for Romania this year, lowering expectations to 0.5% from the 1.3% forecast issued at the start of 2026.
Foraj Sonde Videle has announced the acquisition of Raffles Energy, a British holding company that owns two Romanian energy companies active in natural gas and electricity production.
Econergy Renewable Energy has secured approximately €31 million in project financing from Kommunalkredit Austria to develop its 60 MW photovoltaic project in southeastern Romania.
Romanian software company Arobs Transilvania Software has completed the merger by absorption of five subsidiaries - Arobs Development & Engineering, Berg Computers, Nordlogic Software, Infobest Romania, and Centrul de Soft GPS.
The European retail sector faced a cooling period in February 2026, with the latest Eurostat data revealing a divergence between a stabilising Union and a sharply declining Romanian market.