eMAG expects sales close to RON 1 billion for Black Friday
Romanian e-commerce giant eMAG is gearing up for its 15th annual Black Friday event on November 7, which the company expects to set new records for the online commerce industry.
Romanian e-commerce giant eMAG is gearing up for its 15th annual Black Friday event on November 7, which the company expects to set new records for the online commerce industry.
Seven out of ten Romanian businesses anticipate a decline in sales due to unfair competition from international e-commerce platforms, primarily from Asia.
eMAG Group announced a consolidated turnover of RON 11.2 billion (€2.24 billion) for the fiscal year ending March 2025, marking a 12% increase from the previous year.
Iulian Stanciu, the Executive President of eMag, the biggest e-commerce player in Romania, said that Europe has become the target of Chinese exports.
E-commerce companies are now among the top 5 occupiers of logistics spaces in Romania, utilising approximately 1 million sqm of industrial and logistics facilities, finds a report by Cushman & Wakefield Echinox.
Cross-border ecommerce transactions in CEE have seen a significant surge, climbing by 15% to reach €24 billion in 2024 compared to 2023.
Investments focus on streamlining operations, expanding into international marketplaces and developing services.
This strategic move is in response to the increasing demand for fulfillment and logistics services driven by the rapid growth of e-commerce in Romania.
The packaging market experienced a revival process in the first quarter of the year, following an upward slope.
This aligns with the slow growth level recorded by the MerchantPro Compass indicator in the number of transactions also in 2023 compared to the previous year (+5.5%).

The Romanian government has launched a comprehensive legislative package aimed at dismantling bureaucratic barriers for large-scale investments.
Romania's annual inflation rate saw a marginal decrease in February 2026, dropping to 9.31% from the 9.62% recorded in January.
Bulgaria, Croatia, Poland, and Romania could raise labour productivity by up to 10 to 15% through wider adoption of digital technologies, particularly software and AI-enabled tools, according to a report by World Bank Group.
Romania continues to record the lowest uptake of e-government services in the European Union.
World Class Romania, part of Vectr Holdings, has appointed Matei Filipidescu as CEO. He is replacing Kent Orrgren, who concluded his term as CEO after nine years.