Romania's eCommerce market reached approximately €8.1 billion in 2025 and could exceed €8.5 billion in 2026. However, growth is entering a more competitive phase than in previous years, according to a report by MerchantPro.
Romanian e-commerce giant eMAG is gearing up for its 15th annual Black Friday event on November 7, which the company expects to set new records for the online commerce industry.
Seven out of ten Romanian businesses anticipate a decline in sales due to unfair competition from international e-commerce platforms, primarily from Asia.
eMAG Group announced a consolidated turnover of RON 11.2 billion (€2.24 billion) for the fiscal year ending March 2025, marking a 12% increase from the previous year.
Iulian Stanciu, the Executive President of eMag, the biggest e-commerce player in Romania, said that Europe has become the target of Chinese exports.
E-commerce companies are now among the top 5 occupiers of logistics spaces in Romania, utilising approximately 1 million sqm of industrial and logistics facilities, finds a report by Cushman & Wakefield Echinox.
Cross-border ecommerce transactions in CEE have seen a significant surge, climbing by 15% to reach €24 billion in 2024 compared to 2023.
Investments focus on streamlining operations, expanding into international marketplaces and developing services.
This strategic move is in response to the increasing demand for fulfillment and logistics services driven by the rapid growth of e-commerce in Romania.
The packaging market experienced a revival process in the first quarter of the year, following an upward slope.
This aligns with the slow growth level recorded by the MerchantPro Compass indicator in the number of transactions also in 2023 compared to the previous year (+5.5%).
Romanian airline Anima Wings has attracted three institutional investors as shareholders. The company signed deals with BT Asset Management, part of BT Financial Group, Winners Holding Investments and Evergent Investments.
BCR Group recorded a net profit of €118 million in Q1 2026, down 21% versus the same period of last year.
PPC and PPC blue Romania have secured €3.42 million in European funding through the Connecting Europe Facility (CEF) for installing fast charging stations across Romania and Greece.
Premier Energy has begun construction of its 200 MW/400 MWh Battery Energy Storage System (BESS) project near Iași, Romania. The total development and construction cost is estimated at €75 million.
Siemens is set to bolster its presence in Romania with the development of a fully digitalised, carbon-neutral production facility in Sibiu.