The report indicates that Romania is becoming a key logistics hub in CEE, benefiting from its strategic location and competitive costs. This growth is particularly notable in areas such as Bucharest-Ilfov region, Timișoara, Cluj-Napoca, and Brașov.

This substantial demand is influencing logistics and construction costs, while the sector's labour costs remain competitive compared to other European countries, offering a considerable advantage for investors.

The Romanian e-commerce market reached €7.7 billion in 2024 and is projected to grow at an annual rate of 7.5% through to 2029. This expansion is driving retailers and e-commerce operators to extend their distribution networks to meet rising consumer demand and improve delivery times.

“Romania is among the European countries with the fastest-growing online commerce, a phenomenon which creates an acute need for modern logistics infrastructure. Retailers and e-commerce operators are expanding their distribution networks to meet consumer demand and improve delivery times," said Ștefan Surcel, Head of Industrial Agency Cushman & Wakefield Echinox.

In 2024, the number of online shoppers increased significantly, reaching 10.2 million people, representing 55% of internet users in Romania. 

It is estimated that Romania's e-commerce market will generate €47.8 billion between 2025 and 2029 the projected fastest-growing categories include grocery, home appliances, beauty, auto & moto and hobbies.