Flanco will open 10 new stores and revamp another 12-15 to align with its Smart Discounter positioning. The network's sales floor area is set to increase by approximately 10,000 sqm, with a focus on major cities and high-traffic commercial centers.

This strategic shift marks a return to pre-pandemic expansion tactics, targeting larger cities and more expansive store formats, typically ranging from 800-1000 sqm. New store openings are scheduled for major urban centers across the country, including Bucharest, Cluj-Napoca, Timișoara, Constanța, Bacău, Pitești, and Galați. Flanco has already inaugurated two new stores this year in Iași and Tulcea.

Dragoș Sîrbu, CEO of Flanco, said: “We are expanding the Flanco network into high-traffic areas where we can fully deliver on the Smart Discounter concept: latest-generation technology, intelligent offers, flexible payment solutions, and attractive campaigns for customers, such as Rabla.”

The retailer is also actively rebranding existing stores, with 22 locations already showcasing the new Smart Discounter identity across 17 cities. Cities like Giurgiu, Arad, Târgoviște, Râmnicu-Sărat, and soon Târgu-Mureș are on the list for rebranding in 2025.