Transavia targets Top 10 global pet food market with €150 million investment

Business Forum

11 November, 2025 at 10:32 AM

Transavia, Romania's largest poultry market player, is making a major strategic expansion with a €150 million investment to launch a new pet food production division. The investment is entirely funded by the company's own resources through reinvested profit.

The new facility in Ciugud, Alba County, is set to be the largest pet food production plant in Romania and one of the biggest and most modern in Europe. With a built area of 65,000 sqm, the factory will be capable of producing enough food to feed over 11 million dogs and cats each year. Full production is scheduled to begin in H2 2026.

Theodora Popa-Liteanu, Vice President of Transavia, said: “This cutting-edge facility will have a lasting economic impact, reinforcing Romania's position as a global player and promoting Romanian-made pet food products that are nutritious, tasty, and sustainable.”

The facility is designed for high efficiency and a low environmental footprint, aligning with the company's Zero Waste Policy. It will be fully automated, digitized, and robotized, featuring energy recovery systems, an on-site wastewater treatment plant, and photovoltaic panels with a 12 MWp installed capacity to maximise renewable energy use.

Transavia projects that the new division will significantly contribute to raising its EBITDA from the current €100 million to approximately €250 million within 2–3 years of launching sales.

The project aims to help rebalance Romania's agri-food trade deficit in the pet food sector, which was valued at over €1 billion in 2024.

Romania's logistics market records 64% demand surge on nine months

Romania's industrial and logistics sector recorded strong growth in the first three quarters of 2025, driven by activity in the Bucharest area. Total leasing demand reached almost 640,000 sqm between January and September, up 64% compared to the same period last year, according to Colliers data.

Real estate

From uncertainty to opportunity: What's driving Romania's new wave of residential growth?

At the SEE Property Forum 2025 in Bucharest, leading voices from Romania's residential real estate sector came together to shed light on how developers, investors, and buyers are adapting to a period of economic uncertainty, rising construction costs, and shifting consumer priorities. From the growing appeal of build-to-rent and integrated communities to the urgent need for regulatory reform, the panel offered a forward-looking view of a market that is evolving rapidly yet remains defined by strong fundamentals and an enduring demand for quality homes.