Spanning 3,700 sqm of retail space, the store is part of Primark's strategy to strengthen its presence in key regions of Romania through significant investment. This is the first of three new stores planned for the near future, with locations in Electroputere Mall, Craiova, and Palas Iași to follow in 2026.
These new additions will join Primark's current stores in AFI Cotroceni and ParkLake, Bucharest, as well as Iulius Town, Timișoara.
Maciej Podwojski, Head of CEE at Primark, stated: “Since arriving in Romania in December 2022, we have seen continued growth and we're not stopping anytime soon, with plans to have six locations across the country by the end of next year. Our team is putting the finishing touches on the store, and we can't wait to open our doors and welcome customers very soon.”
Fulga Dinu, Country Manager CPI Romania, added: "Primark's opening at VIVO! Cluj-Napoca is a key addition that strengthens our goal of making shopping more dynamic and international.”
This new opening is part of Primark's growth plans in CEE, where it already has 16 stores across Poland, the Czech Republic, Romania, Hungary, Slovenia, and Slovakia.
