The survey "GenAI for marketing: Fear or FOMO" (Fear Of Missing Out) interviewed more than 50 CMOs and marketing directors in Europe, Australia and the US.
Conversely, two-thirds of large enterprises reported an increase in sales, reflecting their ability to leverage broader resources and more advanced strategies.
Beyond those already listed, a major challenge is that 54% of IT executives expect budget cuts, while 10% of respondents anticipate an increase in spending on innovation.
Increased IPO activity has heightened competitiveness among companies to meet the Bucharest Stock Exchange's criteria for "blue chip" status.
Nearly 60% of respondents see the potential of e-invoicing and digital reporting for trade to simplify compliance.
43% of all impact companies are restructurable or in imminent insolvency, and they generate 33% of the total turnover of impact companies.
The use of AI leads to increase in sales productivity and customer satisfaction and to decrease in marketing overhead costs.
Specifically, with this functionality, the ID images retrieved through the CEC app are automatically forwarded for processing for remittance for cashing.
Most companies in Romania, 7 out of 10 cases, risk severe damages or the closure of the activity, because they are not insured for their specific needs.
The U.S. - Romania Economic Forum: Partnership for Growth will gather officials from both administrations and leaders of American companies in Romania.
In today's dynamic economy, the financial year-end poses a significant challenge for Romanian companies.
European companies don't make the grade on DEI: the average DEI Index score is 5.69 out of 10. Only Switzerland got a passing grade (6.0)
Companies have less than three weeks, until 17 April 2024, to familiarise themselves with the concepts related to workplace harassment.
New EY survey finds boards must lean in and play a challenger role to establish sustainable business models.
More than a third (38%) of enterprises seek measured, incremental GenAI roll-out.
Romanian companies rely more and more on interpersonal and friendly relationships with employees and business partners, investing more in being different and memorable.
Romania's annual inflation rate climbed unexpectedly to 5.5% in May, up from 4.9% in April, driven primarily by increases in food and services prices.
Travel tech company FlixBus is adding new international coach connections from Romania to Greece and bolstering existing routes to Bulgaria.
EDP, through its subsidiary EDP Renewables, has opened its largest solar park in Romania, located in Albina, taking its total solar and wind capacities in the country to 570 MW.
The German tech company cbs purchased the SAP division of Romanian company SkyConsult, marking its entry into the local market.
Romanian tech company Metaminds, which supplies digitalization services for both the private sectors, named Ovidiu Ghiman as its new CEO, replacing Andrei Cruceru.