Companies entirely owned by women have an average profitability of 12.3%, which is more than two percentage points higher than the general average of 10.2%.
The survey "GenAI for marketing: Fear or FOMO" (Fear Of Missing Out) interviewed more than 50 CMOs and marketing directors in Europe, Australia and the US.
Conversely, two-thirds of large enterprises reported an increase in sales, reflecting their ability to leverage broader resources and more advanced strategies.
Beyond those already listed, a major challenge is that 54% of IT executives expect budget cuts, while 10% of respondents anticipate an increase in spending on innovation.
Increased IPO activity has heightened competitiveness among companies to meet the Bucharest Stock Exchange's criteria for "blue chip" status.
Nearly 60% of respondents see the potential of e-invoicing and digital reporting for trade to simplify compliance.
43% of all impact companies are restructurable or in imminent insolvency, and they generate 33% of the total turnover of impact companies.
The use of AI leads to increase in sales productivity and customer satisfaction and to decrease in marketing overhead costs.
Specifically, with this functionality, the ID images retrieved through the CEC app are automatically forwarded for processing for remittance for cashing.
Most companies in Romania, 7 out of 10 cases, risk severe damages or the closure of the activity, because they are not insured for their specific needs.
The U.S. - Romania Economic Forum: Partnership for Growth will gather officials from both administrations and leaders of American companies in Romania.
In today's dynamic economy, the financial year-end poses a significant challenge for Romanian companies.
European companies don't make the grade on DEI: the average DEI Index score is 5.69 out of 10. Only Switzerland got a passing grade (6.0)
Companies have less than three weeks, until 17 April 2024, to familiarise themselves with the concepts related to workplace harassment.
New EY survey finds boards must lean in and play a challenger role to establish sustainable business models.
More than a third (38%) of enterprises seek measured, incremental GenAI roll-out.
Romanian companies rely more and more on interpersonal and friendly relationships with employees and business partners, investing more in being different and memorable.
Knauf Insulation has inaugurated its new glass mineral wool factory in Romania, marking the group's single largest investment in CEE.
Bog'Art Steel, part of the Bog'Art Group, has announced the appointment of Alin Creangă as its new CEO.
The Romanian state has signed a deal with Rheinmetall for a strategic investment in the national defence industry exceeding €500 million.
Nearly half of Romanian managers (41%) anticipate an economic downturn in the country in 2026, driven by a challenging economic and political context.
Evrotrust, a leading European Qualified Trust Service Provider (QTSP), has secured €6.6 million in growth funding from 3TS Capital Partners to accelerate its expansion into Romania.