The survey "GenAI for marketing: Fear or FOMO" (Fear Of Missing Out) interviewed more than 50 CMOs and marketing directors in Europe, Australia and the US.
Conversely, two-thirds of large enterprises reported an increase in sales, reflecting their ability to leverage broader resources and more advanced strategies.
Beyond those already listed, a major challenge is that 54% of IT executives expect budget cuts, while 10% of respondents anticipate an increase in spending on innovation.
Increased IPO activity has heightened competitiveness among companies to meet the Bucharest Stock Exchange's criteria for "blue chip" status.
Nearly 60% of respondents see the potential of e-invoicing and digital reporting for trade to simplify compliance.
43% of all impact companies are restructurable or in imminent insolvency, and they generate 33% of the total turnover of impact companies.
The use of AI leads to increase in sales productivity and customer satisfaction and to decrease in marketing overhead costs.
Specifically, with this functionality, the ID images retrieved through the CEC app are automatically forwarded for processing for remittance for cashing.
Most companies in Romania, 7 out of 10 cases, risk severe damages or the closure of the activity, because they are not insured for their specific needs.
The U.S. - Romania Economic Forum: Partnership for Growth will gather officials from both administrations and leaders of American companies in Romania.
In today's dynamic economy, the financial year-end poses a significant challenge for Romanian companies.
European companies don't make the grade on DEI: the average DEI Index score is 5.69 out of 10. Only Switzerland got a passing grade (6.0)
Companies have less than three weeks, until 17 April 2024, to familiarise themselves with the concepts related to workplace harassment.
New EY survey finds boards must lean in and play a challenger role to establish sustainable business models.
More than a third (38%) of enterprises seek measured, incremental GenAI roll-out.
Romanian companies rely more and more on interpersonal and friendly relationships with employees and business partners, investing more in being different and memorable.
Optional pension funds in Romania can allocate up to 10% of their total assets to private equity investment funds in Romania, the EU, and OECD countries.
BCR achieved a net profit of RON 742 million (€149 million) during Q1 2025, marking a 19.8% increase compared to the RON 620 million (€125 million) in Q1 2024
A study by Forvis Mazars Group reveals that while C-suite executives in Romania and CEE remain largely optimistic about growth.
OMV Petrom concluded the first quarter of this year with a net profit of RON 1.07 billion (€200 million), a 24% decrease compared to the same period in 2024.
Engie Romania has announced the acquisition of a 54 MW wind farm project in Mereni, Constanța. The deal contributes to the company's goal of reaching 1 GW of installed capacity.