The survey "GenAI for marketing: Fear or FOMO" (Fear Of Missing Out) interviewed more than 50 CMOs and marketing directors in Europe, Australia and the US.
Conversely, two-thirds of large enterprises reported an increase in sales, reflecting their ability to leverage broader resources and more advanced strategies.
Beyond those already listed, a major challenge is that 54% of IT executives expect budget cuts, while 10% of respondents anticipate an increase in spending on innovation.
Increased IPO activity has heightened competitiveness among companies to meet the Bucharest Stock Exchange's criteria for "blue chip" status.
Nearly 60% of respondents see the potential of e-invoicing and digital reporting for trade to simplify compliance.
43% of all impact companies are restructurable or in imminent insolvency, and they generate 33% of the total turnover of impact companies.
The use of AI leads to increase in sales productivity and customer satisfaction and to decrease in marketing overhead costs.
Specifically, with this functionality, the ID images retrieved through the CEC app are automatically forwarded for processing for remittance for cashing.
Most companies in Romania, 7 out of 10 cases, risk severe damages or the closure of the activity, because they are not insured for their specific needs.
The U.S. - Romania Economic Forum: Partnership for Growth will gather officials from both administrations and leaders of American companies in Romania.
In today's dynamic economy, the financial year-end poses a significant challenge for Romanian companies.
European companies don't make the grade on DEI: the average DEI Index score is 5.69 out of 10. Only Switzerland got a passing grade (6.0)
Companies have less than three weeks, until 17 April 2024, to familiarise themselves with the concepts related to workplace harassment.
New EY survey finds boards must lean in and play a challenger role to establish sustainable business models.
More than a third (38%) of enterprises seek measured, incremental GenAI roll-out.
Romanian companies rely more and more on interpersonal and friendly relationships with employees and business partners, investing more in being different and memorable.
The energy price cap scheme for consumers in Romania is ending on Monday, after almost four and a half years.
The final 18 kilometres of the A0 southern semi-ring road have opened to traffic on Monday, which will enhance highspeed road connectivity in southern Romania.
The Dr. Holhoș network has inaugurated the largest private ophthalmology hospital in Transylvania, following an investment of approximately €6 million.
Cargo traffic through the Port of Constanța dropped by over 27% in Q1 2025, while traffic via the Danube-Black Sea Canal was approximately 40% lower compared to the same period last year.
Romanian gas transmission company and its Serbian peer JP Srbijagas have signed a Memorandum of Understanding for the construction of two crucial natural gas pipeline projects.