EI is partnering with the company's founder, who will remain the majority shareholder and continue to lead the business. The transaction is expected to support the next phase of 18GYM growth, including an accelerated rollout of new locations and M&A opportunities.
Founded in 2012 by Vlad Ronea and his sister Alexandra Ronea, 18GYM operates 37 clubs with an average location size of approximately 1,500 sqm. Each club includes dedicated zones for cardio, functional training, strength machines and free weights. In 2025, membership grew by 40% and revenue exceeded €17 million.
"Romania's fitness market still has low gym participation and remains fragmented, creating opportunities for growth and consolidation," said Bartosz Kwiatkowski, EI Partner. "We believe 18GYM's operating model positions the company to expand its market share both organically and through acquisitions."
"From day one, our ambition has been to build Romania's most accessible, high-quality gym network," said Vlad Ronea, founder and CEO of 18GYM. "This partnership gives us the resources to accelerate expansion and lead the next phase of market consolidation." 18GYM is Enterprise Investors' eighth direct investment in Romania, where the firm has maintained a presence since 2000.
The transaction is subject to antimonopoly approval.
