Approximately 83% of respondents say they are not at all or only slightly familiar with heat pumps, and only 8.4% already have such a system installed in their home. This indicates a clear need for information and education about the benefits and operation of these technologies.

Among those who do not own a heat pump, 72.4% consider it unlikely or very unlikely to install one in the next year. However, approximately a quarter (27.6%) declare themselves probably or very probably interested in such an investment. Over half (53.6%) indicate high cost as the main obstacle in the purchase decision, while 34.9% mention lack of information and 11.5% consider installation too complex.

E.ON data shows that investment in a heat pump for a well-insulated house can vary between €8,000 and €15,000, depending on surface area and installation type. Most respondents (87.9%) estimate a budget between €10,000 and €15,000 for purchase and installation. However, only 11.4% would be willing to take out a loan for such a purchase, suggesting that non-reimbursable financial support or direct subsidies would be useful tools for stimulating demand.

Among those already using a heat pump, energy bill savings (39.8%) and energy independence (26.1%) are the main advantages mentioned. Other appreciated benefits are increased comfort (18.2%) and contribution to environmental protection (15.9%). The survey results indicate a market with growth potential, but also a major need for information and financial support to accelerate heat pump adoption in Romania.