”The acquisition of Orange Money is part of eMAG's strategy to use technology to develop new and effective services for today's customer and partner needs. We continue to invest in the development and improvement of financial services, both to offer our customers a shopping experience with multiple options and to address the needs of our partners, as interest in these solutions is constantly growing," said Tudor Manea, CEO of eMAG Group.

Currently, more than 2.5 million customers can access the flexible financing options available in My Wallet, from the possibility to pay within 30 days of purchase, to purchase in 4, 6, 12, 24 or 36 fixed installments, for orders up to 10,000 lei, both for products from eMAG's offer and those of partner sellers in the Marketplace.

Founded in 2001, eMAG is a pioneer of the online commerce sector that has developed in Romania, Hungary and Bulgaria with the aim of helping customers across the region save time and money. The platform's customers in Romania benefit from value-added services such as the mobile app, fast delivery to easybox, 30-day return time, fast refund through Instant Money Back, flexible financing services from eMAG/MyWallet account, and the Genius free delivery subscription in four e-commerce apps (eMAG, Tazz, Fashion Days, Freshful). 

Founded in 2023, HeyBlu is a dynamic fintech company that aims to become a regional leader, offering financing solutions that provide customers with new financing tools to expand their purchasing power in a simple and convenient way, based on fair and transparent lending rules.