eMAG expects sales close to RON 1 billion for Black Friday
Romanian e-commerce giant eMAG is gearing up for its 15th annual Black Friday event on November 7, which the company expects to set new records for the online commerce industry.
Romanian e-commerce giant eMAG is gearing up for its 15th annual Black Friday event on November 7, which the company expects to set new records for the online commerce industry.
2Performant Network has announced the termination of its agreement to acquire the Profitshare business from Conversion Marketing and Dante International (eMAG).
eMAG Group announced a consolidated turnover of RON 11.2 billion (€2.24 billion) for the fiscal year ending March 2025, marking a 12% increase from the previous year.
Iulian Stanciu, the Executive President of eMag, the biggest e-commerce player in Romania, said that Europe has become the target of Chinese exports.
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Tazz operates in over 35 cities and has become one of the most important platforms, offering a strong selection of restaurants, supermarkets, retailers, and local merchants.
During the shopping event with the biggest discounts of the year, 38% of customers who ordered on Black Friday had a Genius subscription with free shipping and exclusive offers.
Customers who make a Genius annual subscription of RON 69 receive 6 eMag vouchers x RON 25 and a surprise voucher in Fashion Days.
he acquisition is expected to close in the next few months, subject to customary closing conditions and regulatory approvals.
The event is part of a series of workshops aimed at encouraging the development of Romanian businesses towards the digital economy and through e-commerce.

Only three in ten (30%) global CEOs are confident their companies will have higher revenues in the next 12 months, according to the PwC Global CEO Survey 2026, launched at the World Economic Forum annual meeting in Davos. This percentage is the lowest in five years.
The National Bank of Romania's (BNR) Board of Directors decided on Monday to maintain the key interest rate at 6.50% per annum in its first monetary policy meeting of the year.
Romania recorded the highest annual inflation rate in the European Union in December 2025, reaching 8.6% according to data released by Eurostat.
Raiffeisen Bank has placed its first benchmark eurobond issuance with a total nominal value of €500 million, in a reference transaction for CEE capital markets.
Raiffeisen Bank has officially rejoined the Bucharest Stock Exchange (BVB) as a trading participant, marking its return to the Romanian capital market after relaunching brokerage services in December 2025.