The company projects revenues of RON 137.9 million (€27.7 million) in 2025, up 6% year-on-year.

Contakt's strategic expansion includes opening 25 new stores across Romania and entering markets such as Poland, the Czech Republic, Serbia, and Hungary. 

The retailer is focusing on physical retail, which accounts for over 90% of its revenue, while also diversifying its offerings with proprietary brands and in-house services. These services include phone repairs, device detailing, and subscription plans for accessories, aimed at enhancing customer retention and creating recurring revenue streams.

"Growth is being fueled by network expansion, a more diverse product mix, and a sharper focus on premium offerings. As consumer behaviour shifts toward service, personalization, and convenience over standalone products, Contakt is responding by launching its brands and accelerating its expansion in Romania and neighbouring markets,” said Marcel Ioftor, Contakt Business Owner. 

Last year, Contakt saw a flat number of transactions, but the average value per purchase rose by more than 11%, indicating a shift toward higher-end products.

The company operates more than 230 stores nationwide.