This strategic move supports the growth of operations. The company saw a turnover increase of approximately 10%, reaching around €13 million, and invested over €1 million in advanced technology to enhance sustainability and efficiency.

The company's growth in 2024 was fueled by an expanded client portfolio, including entry into the Kaufland network and increased orders from existing partners like Auchan and Metro. 

Kitchen towels proved to be the most dynamic segment, accounting for over 60% of the monthly production volume. Elfi anticipates a further 15% turnover growth in 2025, driven by strengthened partnerships and the benefits of its new investments.

“2024 confirmed our scaling potential and provided a solid foundation for the investments we have planned,” said Adrian Constantin, GM of Elfi. “We are constantly adapting to market trends, where we see price pressures due to raw material cost fluctuations, as well as a growing focus on private label products—an area where we are well-positioned to meet demand efficiently. The investments in the photovoltaic system and the advanced air filtration system are part of our sustainability commitment to the environment, employee wellbeing, and high production standards.”

This investment will enable Elfi to operate three production lines, effectively doubling its current production capacity and providing greater flexibility in order processing.

In 2024, Elfi also invested over €1 million in automation and sustainable solutions, including a photovoltaic panel system at its Albota factory, which now covers over 40% of the unit's energy consumption with green power. 

The company also integrated an advanced air filtration system and fully automated its production line with industrial robots.