The project focuses on optimising technical infrastructure and diversifying the commercial offer with new, affordable brands. The mall draws a daily footfall above 20,000 visitors and aims to remain a destination for youth through dedicated investments, including special events, a basketball court and a creative coworking space set for completion by 2027.

Iulius Mall Iași features 27,000 sqm of leasable area and was the second shopping centre to open in Romania, in 2000. Since then it has undergone two expansions and substantial investments. The current upgrade, to be completed in early 2027, entails interventions in technical systems as well as new stores catering to youth and families. From this summer, the centre will accommodate new stores and expanded formats by existing retailers across 5,800 sqm.

"Considering the retail market in Iași, we offer a differentiating mix based on brand diversity, competitive pricing and attractive options," said Vlad Huţu, Shopping Center Manager Iulius Mall Iași.

The Iulius Company portfolio includes upwards of 310,000 sqm of retail space across two mixed-use projects (Palas Iași and Iulius Town Timișoara), the nationwide network of regional shopping malls as well as convenience retail projects. The developments draw 74 million visits every year.