Advertising revenue market shares remain stable: Television leads with 52.2%, followed by Digital at 36.4%, OOH at 6%, Radio at 4.9%, while Print stays below 1%.
This positive evolution is due to favorable economic factors, such as decreased energy prices and a strong labor market.
The study reveals that 83% of Romanians have a plan for their upcoming vacation season. Only 6% do not intend to go on holiday, while 12% have yet to finalize their arrangements.
Travel tech company FlixBus is adding new international coach connections from Romania to Greece and bolstering existing routes to Bulgaria.
EDP, through its subsidiary EDP Renewables, has opened its largest solar park in Romania, located in Albina, taking its total solar and wind capacities in the country to 570 MW.
The German tech company cbs purchased the SAP division of Romanian company SkyConsult, marking its entry into the local market.
Romania's annual inflation rate climbed unexpectedly to 5.5% in May, up from 4.9% in April, driven primarily by increases in food and services prices.