The 2025 C-suite barometer, which surveyed over 1,700 executives across more than 35 countries, indicates that 36% of Romanian and 38% of CEE executives identify increased competition as the main factor likely to hinder growth. This trend is also seen as the most significant external factor impacting businesses in both regions.

Despite these challenges, a majority of CEE leaders express confidence in their growth prospects for 2025. However, they also acknowledge that economic uncertainty and energy prices, in addition to competition, pose substantial threats. In response, companies are prioritizing organic growth, private equity, and strategic alliances to maintain competitiveness.

“International expansion continues to stand out as one of the top strategic priorities for Romanian companies,” says Dino Ebneter, Country Managing Partner, Forvis Mazars in Romania. “What's encouraging is the long-term vision - most companies aren't just reacting to market pressures, but actively planning for cross-border growth. Romania's location, access to the EU market, and an increasingly skilled workforce provide a solid foundation for businesses looking to expand internationally. The next step is turning ambition into action, supported by local insight, cultural adaptability, and strategic planning.”

In Romania, specific strategic priorities include sustainability, international expansion, and IT transformation. Notably, 46% of Romanian businesses are focusing on sustainability strategies, surpassing the CEE average. Additionally, a significant 82% of Romanian executives are planning international expansion in the next five years, with Germany being a primary target.

The study also highlights the challenges of talent acquisition, with over half of the executives reporting difficulties in hiring. This is a critical consideration, especially for companies pursuing international expansion.