The survey of over 3,000 executives across 40 countries reveals that business adaptability has become the key to success.

Technology transformation leads strategic priorities, with 39% of companies focusing on IT transformation and 24% adapting to competition and tariffs. Three-quarters of businesses now have a tech transformation strategy in place, with 94% of leaders expecting their technology investments to increase profits within one year.

"Uncertainty is now the norm, but leaders are responding with adaptability, bold investments and a focus on technology-driven transformation," said Mark Kennedy, Partner and Chief Clients & Markets Officer at Forvis Mazars Group. "Success in 2026 will depend as much on adaptability as on ambition."

Romanian executives show 86% growth expectations for 2026, though this represents a slight decline from 90% in 2025. Local challenges include economic uncertainty affecting 54% of businesses and rising energy costs impacting 44%. Only 54% of Romanian executives report rising revenues, down from 82% last year.

"Romanian executives are walking a careful line - pushing for innovation while making sure their organisations remain resilient in the face of economic pressures," said Dino Ebneter, Country Leader at Forvis Mazars in Romania. Despite challenges, 65% of Romanian businesses are increasing financial and human capital investment to support transformation efforts.