Addiko Group enters Romanian digital banking market

Business Forum
Addiko Group, the Austrian lender focused on CSEE, has officially entered the Romanian market.

Operating under the EU passporting of its Slovenian banking license, the company is introducing locally 100% online consumer loans.

Romanian clients can apply for a personal loan exclusively through the Addiko mobile app, with applications taking approximately 10 minutes.

Andrej Andoljsek, CEO of Addiko Bank Slovenia, said: "Entering Romania is a significant milestone, showcasing our robust digital capabilities and commitment to the CSEE region. (...) We believe Romanian consumers are seeking transparent, fast and convenient alternatives, and our app-based approach directly addresses that demand."

Addiko Bank plans to expand its product portfolio based on customer feedback and market developments, exploring new digital products for both retail consumers and SMEs.

The group consists of Addiko Bank AG, the fully-licensed Austrian parent bank listed on the Vienna Stock Exchange, and six subsidiary banks. As of mid-2025, the group's subsidiaries serviced approximately 0.9 million customers in CSEE.

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