Chinese car brand Chery enters Romanian market

Business Forum

25 April, 2025 at 6:02 PM

Chinese car maker Chery has officially announced its entry into the Romanian market through a partnership agreement with Auto Italia Group, part of the Samelet Group. This strategic move marks a significant expansion for Chery into the CEE.

The distribution agreement will facilitate the local sale of Chery's Tiggo SUV models, with sales set to begin in H2 2025.

Romania is considered a key market in the region, especially given Chery's recent growth, with over 2.6 million vehicles sold globally in 2024, a 38% increase compared to the previous year.

“Our partnership shares a common vision of a customer-centric strategy and can rely on our strong presence, resources, and leadership in the Romanian market to excel in meeting all customer needs in a rapidly evolving automotive world,” says Adrian Narcis Ghiță, CEO of Auto Italia Group.

Chery's global presence spans over 110 countries and regions, with more than 15 million users worldwide, including 4.5 million outside of China. The company is furthering its international expansion by launching its Tiggo family models across several European markets this year.

Chery is focusing its technological strategy on pure electric, hybrid, and internal combustion engines.

The company's European R&D Center in Frankfurt will serve as a strategic foothold for the company's entry into the European market.

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