The hub plays a crucial role within the company, providing support to the 36 factories globally, eight research and development centres, and key business functions such as sales, marketing, finance, as well as people & culture.

The wide range of services includes business technology solutions, data analysis, artificial intelligence (AI and GenAI), software engineering, cybersecurity, infrastructure, and operations.

JTI has over 1,500 employees in Romania, working at the HQ, the factory, the technology centre, and in more than 30 sales offices across the country. The production unit is globally recognised as a centre of excellence within the group, exporting to approximately 70 countries. The company has invested over €300 million in Romania.

JTI, a member of the JT Group of companies, is one of the world's largest producers of tobacco products, with operations in more than 130 countries.