Trzaskalik joined Asahi Europe & International in 2018 as Marketing Director for the Czech Republic and Slovakia. After five years in this role, he was appointed Sales Director for the Czech Republic in 2023.

"At Plzeňský Prazdroj, Roman successfully led both the marketing and sales teams, making contributions to strengthening the brand portfolio, driving innovation, and advancing growth initiatives in the non-alcoholic segment," said Dragoș Constantinescu, CEO of Asahi Europe & International. "I am confident that he will continue to accelerate the growth of Ursus Breweries."

Prior to joining Plzeňský Prazdroj, Trzaskalik built over 20 years of sales and marketing experience within the Danone Group, working across four different countries. His background brings to Ursus Breweries brand-building expertise, an international perspective, and experience in innovation.

Ursus Breweries is the largest beer producer in Romania and has been the market leader for the past eight years. The company operates three breweries located in Brașov, Buzău, and Timișoara, as well as a production facility in Cluj-Napoca.