Hagag Development Europe enters Bucharest hotel market

Business Forum
Hagag Development Europe has partnered with Radisson Hotel Group to launch its first hotel in Bucharest under the Radisson RED brand. 

The project will transform a former office building located on 5-7 Vasile Lascar Street in central Bucharest into the Radisson RED Bucharest Old Town.

This development represents a €13 million investment and will convert a 1940s office building, previously the Institute of Hydroelectric Studies, into a 104-room hotel.

“Our ambition is to offer stylish hotels with modern design and meaningful experiences, at a fair price, and we are delighted to see our properties being associated with one of the largest international hotel chains,” said Yitzhak Hagag, Co-Founder and Chairman of Hagag Development Europe. 

The new hotel will feature a restaurant and bar, a lobby with a co-working lounge, an outdoor terrace, meeting spaces, a multipurpose room, and a fitness area. It will also include a pop-up venue on the fifth floor for events and social functions.

Win Advisors advised Hagag Development Europe on the deal. Zamfirescu Racoți Vasile & Partners (ZRVP) provided legal support throughout the transaction. 

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Business Forum  |  29 April, 2026 at 4:42 PM