Hagag to open luxury department store in Bucharest

Business Forum
Hagag Development Europe is preparing to reopen the Știrbei Palace on Calea Victoriei, in H2 2025, as a luxury department store. 

With a leasable area of around 4,000 sqm, the store will host high-end brands in the fashion, perfumes, jewelry, and luxury accessories niche. The atmosphere will be complemented by a fine dining restaurant and a Champagne Bar.

"The unique location, rich history, and distinctive architecture of the building quickly attracted the attention of international brands," said Yitzhak Hagag, Co-Founder and Chairman of the Board of Hagag Development Europe.

Hagag Development Europe has invested significantly in the renovation of the palace, preserving the original architectural elements and integrating modern technologies to create an elegant and functional space.

Furthermore, the interior design combines neoclassical and contemporary elements. The reopening of Știrbei Palace marks an important moment for Bucharest, consolidating the city's position on the map of luxury shopping destinations in Europe, according to the developer. 

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Business Forum  |  4 June, 2026 at 11:01 AM