Location remains paramount for premium homebuyers in Bucharest

Business Forum

27 May, 2025 at 6:31 PM

Location, intelligent layouts, and a robust array of amenities are the paramount criteria for buyers seeking premium homes in northern Bucharest, shows a recent qualitative study commissioned by Cloud9, part of Romanian developer Alfa Group, and conducted by Unlock.

The study, conducted in April-May, shows a shift towards a lifestyle-centric approach to home selection.

Beyond the physical attributes of a home, the developer's reputation and the creation of a strong sense of community are also proving decisive factors in the purchasing process. These community needs extend to generous green spaces, comfortable common areas, and a variety of lifestyle-enhancing amenities such as nearby shops, cafes, sports facilities, and educational institutions.

Răzvan Brasla, CEO of Cloud9, says: "This study confirmed for us what we are seeing more and more in the market: buyers no longer just want a well-located apartment, they want a lifestyle. They are no longer choosing bedroom projects, but developments that offer them real amenities, tailored to their daily pace."

Alfa Group is currently investing €90 million in a new residential project in northern Bucharest that meets the principles of the "15-minute city".

From uncertainty to opportunity: What's driving Romania's new wave of residential growth?

At the SEE Property Forum 2025 in Bucharest, leading voices from Romania's residential real estate sector came together to shed light on how developers, investors, and buyers are adapting to a period of economic uncertainty, rising construction costs, and shifting consumer priorities. From the growing appeal of build-to-rent and integrated communities to the urgent need for regulatory reform, the panel offered a forward-looking view of a market that is evolving rapidly yet remains defined by strong fundamentals and an enduring demand for quality homes.

Real estate

Cloud9 launches second phase of resi project in northern Bucharest

Cloud9, part of Alfa Group's real estate division, has begun construction on the second phase of its Cloud9 Evolution residential project in northern Bucharest. The company is investing €80 million in this phase, part of a total €170 million budget for the entire development.

Real estate

Mortage rates in Romania remain among lowest in EU

Romania remains one of the countries with the lowest mortgage penetration rates in the European Union, according to a Colliers' analysis.  

Real estate

Fewer homes get completed in Romania in Q1-Q3 2024

The total number of homes completed in Romania in the first nine months of the year was 42,312, down by 18.1% compared to the same period last year, according to a report by the National Institute of Statistics (INS).

Real estate

Northern Bucharest to continue to drive resi demand

Victor Terheș, Sales Director at Bellemonde, talked to Property Forum about the status of its €40 million residential investment in northern Bucharest and the growing demand for homes in this area in the long term.

Real estate

Anchor Grup starts to deliver apartments in Bucharest project

Anchor Grup has announced its Bucharest-based residential project Select Residences has reached the delivery phase. 

Real estate

Speedwell to start €94 million resi investment near Bucharest

Speedwell Development has obtained the construction permits for the first 50 luxury villas in a new residential project in Corbeanca, near Bucharest, where it plans to invest €94 million.