Across the broader CEE-6 region, where the transaction volume reached €682 million in H1 2025, which is a 364% year-on-year increase and the highest level since 2019. The majority of these deals involved upper upscale and luxury properties.

Alina Cazachevici, Partner, Head of Valuation & Advisory, Hospitality & Alternatives, CEE/SEE at Cushman & Wakefield, said: "The growing interest from local capital towards the hospitality assets is supporting the segment development, as it successfully replacing the international demand, which remains cautious amid political uncertainties in the region".

The Romanian hotel market experienced a 4% increase in occupancy and an 8% rise in the average daily rate (ADR) in H1 2025 compared to the same period in 2024, according to STR data quoted by the agency.

This led to a 12% increase in Revenue per Available Room (RevPAR). The evolution of room revenue outpaced the six-month average inflation of 5.28%. 

This trend was similar in Bucharest, which registered an 11% RevPAR increase, with occupancy up by around 3% and ADR by approximately 7.5%. 

This overall positive momentum is expected to continue through the rest of 2025 and into 2026, conclude Cushman & Wakefield Echinox's consultants.