Romania's hotel industry recorded a 16% increase in turnover in 2025, reaching €2.2 billion, according to a Crosspoint Real Estate report, but the drivers behind this growth signal a structural shift. The advance is driven primarily by rate increases and the upscale segment, while overall demand has shown the first signs of softening.
Bucharest's hotel market recorded the strongest performance in CEE in 2025, with revenue per available room (RevPAR) increasing by 12% year-on-year, according to analysis by Cushman & Wakefield.
Accor has announced the signing of a franchise agreement with Romanian investor MKS PROD to open a new Mercure hotel in Craiova, the second largest city in southern Romania.
Romania's hospitality industry recorded the highest number of hotel nights in three decades during 2025, according to Colliers' annual report. Despite a challenging economic backdrop in H2 2025, interest in Romanian travel remained strong, particularly among foreign tourists who generated nearly 5 million overnight stays.
Cushman & Wakefield Echinox has completed the sale of the Zenith Conference & Spa hotel in Mamaia to the owners of Steaua de Mare Hotels & Resorts from Eforie Nord. The property was previously controlled by the RC2 investment fund and Antares Management, owned by Dumitru Becșenescu.
The hotel sector across South-Eastern Europe is evolving beyond its post-pandemic rebound. At SEE Property Forum 2025 in Bucharest, industry leaders agreed that while the “revenge travel” wave has subsided, the market remains on a strong footing—driven by solid fundamentals, new investment opportunities, and rising traveller expectations. What comes next, they noted, will be defined less by recovery and more by adaptation: sustainability, conversions, and smarter capital deployment are now shaping the region's hotel landscape.
Turism Felix has announced a significant update to its 2025-2035 development strategy, focusing on its hotel portfolio by affiliating with Accor Group's ibis Styles brand.
Romania's hospitality industry recorded a 19% increase in turnover in the first half of 2025, the third largest advance in the European Union after Greece (35%) and Hungary (22%), according to Eurostat data cited by Colliers. Rising room rates have pushed local pricing into line with established CEE markets such as Poland and the Czech Republic, even though the number of overnight stays in hotels almost stagnated, with an increase of less than 4%.
Corinthia has announced the appointment of Todd Cilano as General Manager of Corinthia Grand Hotel du Boulevard Bucharest during the property's official inauguration party.
Radisson Blu Hotel, Bucharest has earned Breeam In-Use Excellent rating for Asset Performance and Management Performance, becoming the first 5-star hotel in Bucharest to reach this level. This independent certification places the hotel among best-practice performers in Romania for building sustainability.
The Romanian hotel market has recorded deals exceeding €50 million during H1 2025, compared to €35 million recorded in the same period last year, according to a Cushman & Wakefield Echinox report.
Apex Alliance Hotel Management has appointed Tadas Ėvaltas as the new GM of The Marmorosch Bucharest, Autograph Collection.
CBRE has reported almost €1 billion in hotel transactions across Central and South-Eastern Europe over the past year, alongside around 20 operator search and selection processes, according to its Hotels CEE team. Notable transactions included the sale of Hilton Prague, one of the largest single-asset hotel deals recorded in the region.
The Accor hotel chain has announced the opening of its first international brand hotel in Alba Iulia. The new Mercure hotel is the tenth under this brand in Romania.
Although the hotel sector accounted for only 3% of the total investment of €390 million in Romania's commercial real estate during H1 2025, market indicators point to a possible increase in investments in H2 2025 and 2026, according to CBRE Romania data.
Ádám Ambrus, Manager of Amera Grup, talked to Property Forum about the company's ongoing investment of €7 million in the first Accor-branded hotel in Cluj-Napoca and the trends shaping new investments in the city.
Olala! is strengthening its strategic expansion in the Romanian market with the acquisition of two hotels located in central Bucharest – Hotel Duke Romană and Hotel Duke Armenească – in a €5 million transaction.
Radisson Hotel Group has announced a raft of new developments in Romania, as it sees the country as a pivotal market for growth.
Marriott International plans to expand its presence in Romania by adding five new properties and over 550 rooms by the end of 2028.
Romanian hotel manager Amstar Management has sold two projects in Bucharest for an undisclosed amount.
The European Commission (EC) has finalised the signing of the SAFE loan agreement with Romania.
Sphera Franchise Group, Romania's largest food service group, reported consolidated sales of €75.6 million in Q1 2026, up 4.2% compared to the same period last year. Growth was driven by the return to positive performance of KFC Romania and the strong evolution of Taco Bell.
Hidroelectrica signed a €188.5 million contract for the refurbishment of Râul Mare Retezat Hydropower Plant. The project aims to modernize and improve the efficiency of the company's generation capacities.
Banca Transilvania (BT) said its consolidated net profit reached RON 1.14 billion lei (€228 million) in Q1, representing a 30.1% increase compared to the same period last year. Total assets for the group expanded to RON 227 billion lei (€45.4 billion) as the institution neared the milestone of five million active customers.
Vastint Romania has announced a new leasing contract with Arcadis Romania, which will occupy 1,183 sqm in building A of Business Garden Bucharest. The global design, engineering and consultancy company joins a growing community of international tenants at the development.