H1 2025 saw hotels across most of the country welcoming more tourists than in 2024. However, momentum slowed in many regions during the second half, except for Bucharest, which continued attracting visitors. Mountain destinations like Brașov, Prahova and Argeș experienced weaker year-end performance, while the seaside, particularly Constanța, recorded a stronger summer season than previous years.

Total hotel nights increased slightly by less than 1% compared to 2024, reaching a new post-1992 high. "Romania reached a new three-decade record in terms of nights spent in hotels, even though the pace of growth was not spectacular," says Raluca Buciuc, Director and Partner of Valuation360 and Advisory Services at Colliers. While domestic tourism accounts for approximately 80% of demand, foreign tourists contributed most to market growth in 2025.

In Bucharest, five-star hotels achieved 72% average occupancy in the first 11 months of 2025, around 10 percentage points higher than the previous year. Four-star hotels in central areas posted nearly 80% occupancy. Average daily rates reached approximately €140 for five-star hotels and around €110 for four-star properties, comparable with other major regional capitals.

Several new hotels opened in 2025, including boutique properties and units under international brands. Bucharest is expected to increase its hotel room stock by approximately 10% in coming years, adding over 1,000 new rooms. The sale of Hilton Garden Inn Bucharest Airport to an international investor marked one of the few institutional transactions in the local hotel sector, potentially signalling stronger interest from major investors.