Economy | 7 February, 2025 at 1:55 PM
What and how Romanians shop - Preferences, figures and trends for 2025
Bucharest is the national leader in sales with 10.49%, followed by Timisoara (7.23%) and Cluj-Napoca (4.58%).
Bucharest is the national leader in sales with 10.49%, followed by Timisoara (7.23%) and Cluj-Napoca (4.58%).
Advertising revenue market shares remain stable: Television leads with 52.2%, followed by Digital at 36.4%, OOH at 6%, Radio at 4.9%, while Print stays below 1%.
Conversely, two-thirds of large enterprises reported an increase in sales, reflecting their ability to leverage broader resources and more advanced strategies.
62% of the consumers have purchased products after seeing advertisements in shopping malls.
Romania's consolidated general budget recorded a deficit of €4.2 billion in the first quarter of 2026, representing 1.03% of GDP, compared to a deficit of €8.7 billion (2.28% of GDP) in the same period of 2025 over revenue growth and expenditure control.
Siemens is set to bolster its presence in Romania with the development of a fully digitalised, carbon-neutral production facility in Sibiu.
Siemens Mobility has been selected by Romania's Railway Reform Authority to deliver 12 hydrogen-powered electric multiple units based on the Mireo Plus H platform. The contract marks Romania's first hydrogen train project and one of the first in CEE.
Premier Energy has begun construction of its 200 MW/400 MWh Battery Energy Storage System (BESS) project near Iași, Romania. The total development and construction cost is estimated at €75 million.
AI has become increasingly embedded in employees' day-to-day work over the past year. More than 48% of employees see AI as a tool that simplifies their work; however, many remain concerned about the broader implications of its growing integration, according to a survey conducted by Genesis Property early this year, on a sample of 1,146 employees.