Economy | 7 February, 2025 at 1:55 PM
What and how Romanians shop - Preferences, figures and trends for 2025
Bucharest is the national leader in sales with 10.49%, followed by Timisoara (7.23%) and Cluj-Napoca (4.58%).
Bucharest is the national leader in sales with 10.49%, followed by Timisoara (7.23%) and Cluj-Napoca (4.58%).
Advertising revenue market shares remain stable: Television leads with 52.2%, followed by Digital at 36.4%, OOH at 6%, Radio at 4.9%, while Print stays below 1%.
Conversely, two-thirds of large enterprises reported an increase in sales, reflecting their ability to leverage broader resources and more advanced strategies.
62% of the consumers have purchased products after seeing advertisements in shopping malls.
The study reveals that 83% of Romanians have a plan for their upcoming vacation season. Only 6% do not intend to go on holiday, while 12% have yet to finalize their arrangements.
Travel tech company FlixBus is adding new international coach connections from Romania to Greece and bolstering existing routes to Bulgaria.
EDP, through its subsidiary EDP Renewables, has opened its largest solar park in Romania, located in Albina, taking its total solar and wind capacities in the country to 570 MW.
Dan Air, a private Romanian airline, inaugurated its regular flight service between Bucharest and Damascus on June 15.
Romanian patients wait, on average, 460 days to access innovative medicines, even after these therapies have been approved for reimbursement by the National Agency for Medicines and Medical Devices (ANMDM).