Economy | 7 February, 2025 at 1:55 PM
What and how Romanians shop - Preferences, figures and trends for 2025
Bucharest is the national leader in sales with 10.49%, followed by Timisoara (7.23%) and Cluj-Napoca (4.58%).
Bucharest is the national leader in sales with 10.49%, followed by Timisoara (7.23%) and Cluj-Napoca (4.58%).
Advertising revenue market shares remain stable: Television leads with 52.2%, followed by Digital at 36.4%, OOH at 6%, Radio at 4.9%, while Print stays below 1%.
Conversely, two-thirds of large enterprises reported an increase in sales, reflecting their ability to leverage broader resources and more advanced strategies.
62% of the consumers have purchased products after seeing advertisements in shopping malls.
Romanian energy giant Hidroelectrica recorded a net profit of €263 million in the first quarter of 2026, marking a 122% increase compared to same period last year, according to a report submitted to the BVB.
Romania's central bank has decided to maintain its key policy interest rate at 6.5% per year, following a meeting of the National Bank of Romania's (BNR) board of directors on Friday.
Digi Communications reported consolidated revenues of €583 million in Q1 2026, a 10% year-on-year increase. At the same time, adjusted EBITDA (excluding IFRS 16 impact) reached €161.2 million, up 15% compared to Q1 2025.
Romania's central bank announced on Friday that annual inflation will rise above previously forecast levels in Q2 2026, but will experience a substantial downward correction in Q3.
Uber Technologies announced new products and features at its annual Go-Get product event, including hotel bookings and travel tools that are planned to roll out globally in the coming months.