Economy | 7 February, 2025 at 1:55 PM
What and how Romanians shop - Preferences, figures and trends for 2025
Bucharest is the national leader in sales with 10.49%, followed by Timisoara (7.23%) and Cluj-Napoca (4.58%).
Bucharest is the national leader in sales with 10.49%, followed by Timisoara (7.23%) and Cluj-Napoca (4.58%).
Advertising revenue market shares remain stable: Television leads with 52.2%, followed by Digital at 36.4%, OOH at 6%, Radio at 4.9%, while Print stays below 1%.
Conversely, two-thirds of large enterprises reported an increase in sales, reflecting their ability to leverage broader resources and more advanced strategies.
62% of the consumers have purchased products after seeing advertisements in shopping malls.
Romania's GDP recorded an increase in Q2 2025, according to flash estimates from the National Institute of Statistics (INS).
The Romgaz Group has reported a consolidated net profit of RON 1.67 billion (€338 million) for H1 2025 , which is 8.60% lower than the same period in 2024.
Romania's Minister of Finance Alexandru Nazare has announced changes to the tax regime of multinational firms as part of a wider effort to increase revenues to the budget.
JTI's global IT hub in Romania is expanding, with the number of employees growing from 140 at the beginning of the year to 170 currently, and projected to exceed 200 by year-end.
Digi Communications has reported consolidated revenues and other income of €1.11 billion for H1 2025, marking a 21% increase compared to the same period in 2024.