Economy | 7 February, 2025 at 1:55 PM
What and how Romanians shop - Preferences, figures and trends for 2025
Bucharest is the national leader in sales with 10.49%, followed by Timisoara (7.23%) and Cluj-Napoca (4.58%).
Bucharest is the national leader in sales with 10.49%, followed by Timisoara (7.23%) and Cluj-Napoca (4.58%).
Advertising revenue market shares remain stable: Television leads with 52.2%, followed by Digital at 36.4%, OOH at 6%, Radio at 4.9%, while Print stays below 1%.
Conversely, two-thirds of large enterprises reported an increase in sales, reflecting their ability to leverage broader resources and more advanced strategies.
62% of the consumers have purchased products after seeing advertisements in shopping malls.
The current conflict in Iran may only have a marginal impact on the global economy, according to an opinion by stock exchange broker Investimental.
Romanian energy company Simtel Team has appointed Petre Stoian as CEO to consolidate its management structure as the group expands its operations.
The Romanian government has adopted an emergency ordinance for administrative reform that officially recognises what specialists have long signalled: public administration is oversized, fragmented and financially unsustainable, according to an opinion by PwC Romania experts Dinu Bumbăcea and Cristian Cortez.
Romania continues to lag significantly behind the European average regarding the modernisation of its rail infrastructure.
Romania's Ministry of Finance has announced a new spring edition of its Tezaur government bond programme, offering citizens attractive investment opportunities with annual interest rates reaching 7%.