Economy | 7 February, 2025 at 1:55 PM
What and how Romanians shop - Preferences, figures and trends for 2025
Bucharest is the national leader in sales with 10.49%, followed by Timisoara (7.23%) and Cluj-Napoca (4.58%).
Bucharest is the national leader in sales with 10.49%, followed by Timisoara (7.23%) and Cluj-Napoca (4.58%).
Advertising revenue market shares remain stable: Television leads with 52.2%, followed by Digital at 36.4%, OOH at 6%, Radio at 4.9%, while Print stays below 1%.
Conversely, two-thirds of large enterprises reported an increase in sales, reflecting their ability to leverage broader resources and more advanced strategies.
62% of the consumers have purchased products after seeing advertisements in shopping malls.
Optional pension funds in Romania can allocate up to 10% of their total assets to private equity investment funds in Romania, the EU, and OECD countries.
BCR achieved a net profit of RON 742 million (€149 million) during Q1 2025, marking a 19.8% increase compared to the RON 620 million (€125 million) in Q1 2024
A study by Forvis Mazars Group reveals that while C-suite executives in Romania and CEE remain largely optimistic about growth.
OMV Petrom concluded the first quarter of this year with a net profit of RON 1.07 billion (€200 million), a 24% decrease compared to the same period in 2024.
Engie Romania has announced the acquisition of a 54 MW wind farm project in Mereni, Constanța. The deal contributes to the company's goal of reaching 1 GW of installed capacity.