Economy | 7 February, 2025 at 1:55 PM
What and how Romanians shop - Preferences, figures and trends for 2025
Bucharest is the national leader in sales with 10.49%, followed by Timisoara (7.23%) and Cluj-Napoca (4.58%).
Bucharest is the national leader in sales with 10.49%, followed by Timisoara (7.23%) and Cluj-Napoca (4.58%).
Advertising revenue market shares remain stable: Television leads with 52.2%, followed by Digital at 36.4%, OOH at 6%, Radio at 4.9%, while Print stays below 1%.
Conversely, two-thirds of large enterprises reported an increase in sales, reflecting their ability to leverage broader resources and more advanced strategies.
62% of the consumers have purchased products after seeing advertisements in shopping malls.
Food Angels Hub, Romania's first investment community dedicated to the food sector, has launched with a mission to develop and scale companies operating in food production, hospitality, and food-related technology.
Romania's economy grew 0.8% on the gross series and 1.4% on the seasonally adjusted series in the first nine months of 2025 compared to the same period in 2024, while in Q3 2025 GDP decreased 0.2% in real terms compared to the previous quarter, according to provisional data published by the National Institute of Statistics (INS).
Vastint Romania has announced the opening of Saint Roastery Botanica urban café in Business Garden Bucharest. The 165 sqm café opened on 2nd December, marking the third Saint Roastery location in Bucharest following last month's launch at Băneasa Shopping City.
Despite 68% of Romanians claiming familiarity with sustainability, only a quarter consistently use it in daily decisions.
Athens-based architecture firm Bobotis+Bobotis Architects has officially entered the Romanian market, marking a step in its international growth strategy.