While AI use-cases and copilot deployments surged across industries with significant across-the-board investments, many AI projects reached a plateau as companies were not fully prepared for the cost and necessary organization-wide transformation.
Cătălina Dodu, Partner, Consulting, EY EMEIA Cyber Managed Services Solutioning Leader, EY Technology Consulting Leader, Leader Cybersecurity EY South Cluster: “The top ten opportunities identified for technology in 2025 highlight the transformative potential of AI and the importance of strategic investments in data and cloud infrastructure. It is crucial for companies to not only adopt these technologies safely but also to integrate them into their core operations to drive sustainable growth. By focusing on innovative training and embedding tax and legal functions at the outset of AI transformations, businesses can better navigate the complexities of the digital age."
Tech companies can speed up customer AI adoption by first transforming themselves
Technology companies need to focus on leading by example to demonstrate their own transformation journey - using their own products - to drive a parallel AI-powered reinvention in their own operating model.
The full list of top 10 opportunities in technology for 2025 are:
- Deliver on the promise of AI;
- Drive growth and optimize customer experience through an agentic AI future;
- Adopt outcome-based pricing models to supplement subscription and consumption offerings;
- Demonstrate the power of an AI-first operating model;
- Focus on data strategy and right-sizing cloud investments;
- Empower your workforce of the future with innovative training;
- Improve strategic decision-making by embedding tax and legal functions at the outset of AI transformations;
- Inject AI into cyber defenses;
- Move beyond contingency funds to free up capital to invest in emerging technologies;
- Shape the agenda with incoming regulators.
In 2025, tech companies have the opportunity to translate the excitement and expectations around AI into tangible business benefits for themselves and their customers. Seizing these 10 opportunities highlighted can help accelerate this goal, and in the process, shape tech companies AI-enabled business of the future.
