Romanian employees demonstrate higher engagement and happiness levels at work compared to European averages, according to the 2026 "Workplace Happiness Barometer" launched by Pluxee in partnership with The Happiness Index.
Romanians are preparing for a holiday season with higher budgets compared to last year. According to a study by Raiffeisen Bank in partnership with Appinio, 65% of respondents expect higher Christmas spending in 2025, while approximately one in four Romanians (26%) estimate similar costs to 2024.
AI agent usage is rising, with 25% of organizations using Gen AI expected to deploy it by 2025, increasing to 50% by 2027.
The survey "GenAI for marketing: Fear or FOMO" (Fear Of Missing Out) interviewed more than 50 CMOs and marketing directors in Europe, Australia and the US.
The current talent landscape is marked by employees moving in short cycles from one employer to another in order to gain new experiences and thus upgrade their skills.
The study shows that data-related issues have caused 55% of the organizations to avoid certain Generative AI use cases.
AI is now largely accepted as key to future success in virtually every industry, and it is time for technology companies to translate the potential of AI into performance.
By 2030, Gen Z will be a key driver of the AI future, comprising 30% of global workforce.
Compared to 2022, consumers in 2023 and 2024 have adopted a more strategic approach, planning their purchases in advance.
Majority (90%) of firms surveyed have adopted AI into operations to some degree, but most remain in the early stages and 8% have not integrated AI at all.
Experts emphasized that cyber threats continue to evolve at a particularly accelerated pace, targeting both organizations and the human element within companies.
Romania has the seventh largest M&A transaction in Central and Eastern Europe in the first 9 months.The value of global transactions reached $1.6 trillion, up by 10%.
According to the study, the Responsible Behavior and Insurance Benchmark of Romania—55% of Romanians describe themselves as optimistic, while 15% adopt a pragmatic approach.
However, over 43% do not have savings set aside and are relying on their October salary or plan to take out a loan.
Almost 7 out of 10 Romanians have low self-esteem, and 66% do not trust other people, these being the main obstacles in people's personal development.
Another important aspect for the organizations' success identified by the study is reimagining the work, workplace, and workforce in line with technology developments (67%).
Gen Z save for pleasure and education (14%), while Millennials (56%). Best Agers (57%) want to be fully covered in case of unpredictable times.
72% of retailers aim to increase their store space, compared to 26% in 2022, with physical stores remaining a key element in the overall strategy.
Nearly 60% of respondents see the potential of e-invoicing and digital reporting for trade to simplify compliance.
An overwhelming majority of CFOs (87%) believe that generative artificial intelligence (GenAI) will drive efficiency in the tax area, compared to only 15% in 2023.
Romania's GDP fell by 0.2% in Q1 2026 compared to the previous quarter, according to data released by the National Institute of Statistics (INS).
Romania's annual inflation rate reached 10.7% in April 2026 compared to April 2025, according to data released by the National Institute of Statistics (INS).
Agroland Business System has received approval from Romania's Commission for the Examination of Foreign Direct Investments (CEFDI) for a €20 million greenfield investment in egg production. The new facility will be located in Mihăilești, Giurgiu County.
The European Investment Bank (EIB) will advise Antibiotice, Romania's largest pharmaceutical company with majority Romanian capital, on strengthening its corporate governance to support future growth. Under a new advisory services agreement, the EIB will work with Antibiotice to align its risk-management framework and business operations with international best practice in the pharmaceutical sector.
Penny Romania ended 2025 with revenue of RON 10.6 billion lei (€2.1 billion), marking a 12.01% increase compared to the previous year. The discount retailer opened 40 new stores, reaching 456 units nationwide, and completed its fifth logistics centre in Mihăilești, Giurgiu County.