Romanian employees lag behind in AI adoption, says survey

Business Forum
Romanian employees are among the least likely to use artificial intelligence at work, with only 44% reporting AI usage in the past year compared to a global average of 57%, according to a PwC survey.

India and Vietnam lead AI adoption at 84%, followed by China at 78%. At the other end, Japan and Hungary see less than 40% of workers using AI. Romania ranks 41st out of 48 countries analysed in the report.

"AI has great potential to increase productivity and creativity, but many employees are not rushing to adopt it. This reluctance is mainly explained by fragmented implementation and lack of training courses adapted to each category of employees' skills," said Ruxandra Târlescu, Tax, Legal & People Partner at PwC Romania. Companies can start with practical examples of AI use and give employees the opportunity to experiment, especially those in non-managerial roles where confidence and adoption rates are lower.

Senior executives show greater openness to AI adoption, with 64% of senior executives and 59% of managers using AI at work in the past 12 months, compared to just 35% of non-managers. By generation, 57% of Gen Z employees use AI, compared to 44% of millennials and 35% of Gen X workers.

Daily AI usage among Romanian workers is also among the lowest: approximately 6% use generative AI tools daily (global average 14%), and only around 2% use AI agents daily (versus 6% globally). Only one-third of Romanian employees are enthusiastic about AI's impact on their work, below the global average of 41%. However, 49% are curious about how AI will influence their work, and 24% express concern.

For Romanian employees who do use AI, the impact is positive: 75% see improved work quality, 69% increased creativity, and 64% productivity gains. "Those who use AI discover the benefits and can influence adoption on a larger scale. The future depends on new technologies and employees must adapt to meet companies' growing demands for AI skills," said Oana Munteanu, Director at PwC Romania.

The survey shows 60% of Romanian employees are optimistic about their future role in their company, one of the highest percentages among the 48 countries analysed, while the global average is 53%.

RECOMMENDED
Deloitte names new leader for its tech hub in Romania
Industry

Deloitte names new leader for its tech hub in Romania

Deloitte Technology Delivery Center announces the appointment of Emilia Dumitrescu as Managing Director, effective June 2026. She has also been promoted to Deloitte Partner and succeeds Marcus Williamson, Partner, Deloitte UK, upon the completion of his three-and-a-half-year mandate.

RECOMMENDED FROM THE HOME PAGE
Electrica secures grid permits for 700 MWh of storage
Energy

Electrica secures grid permits for 700 MWh of storage

Energy company Electrica informs investors and the capital market that it has obtained the technical grid connection permits (ATR) for 17 new battery energy storage projects (BESS), with a total capacity of approximately 700 MWh.

Energy

Romanian grid operator to support peak power consumption during heatwave

Romania's national electricity transmission network operator, Transelectrica, has halted scheduled maintenance shutdowns to ensure the grid operates at maximum capacity during an ongoing extreme heatwave. The preventive measures aim to mitigate operational risks associated with severe weather conditions.