This figure significantly lags behind the European average of 56%. A major impediment cited by 77% of participants is the insufficient charging infrastructure. However, there's a strong proactive response, with 87% of businesses having initiated or planning a charging strategy, underscoring a clear demand for investment in robust charging networks.

Roxana Lupescu,GM of Arval Service Lease Romania, said: “The trend toward electrification continues at a strong pace, and it is encouraging to see increasing responsibility in 2025. While companies point to infrastructure shortcomings, they are now actively working to correct these and are planning significant investments in charging systems for electric and plug-in hybrid vehicles. Furthermore, it is heartening to see a positive response from the authorities, who this year increased the bonus for electric cars purchased through the Rabla program, addressing a market need.”

Beyond electrification, the study points to the growing importance of telematics. Currently, 42% of companies have adopted telematics solutions for light vehicles, and a notable 64% of these are exploring ways to leverage the collected data.

Only 11% have effectively utilized this data so far, missing opportunities for route optimization, fuel consumption reduction, and proactive cost management.

In addition, sustainability is rapidly transitioning from a broad concept to a concrete objective for Romanian companies. About 12% have already established specific decarbonization targets, and an additional 26% are actively evaluating such goals.

Looking ahead, the primary challenges identified for the next three years include adapting to stricter regulations on internal combustion engine vehicles (40%), the electrification of fleets (38%), and the rising total cost of ownership (31%).