This massive spending push, which accounts for 30% of the company's total investments since 2020, comes as Sameday prepares for the Black Friday peak season.

The company's sorting centres are now equipped to handle up to one million parcels per day during Black Friday, anticipating a volume rise of approximately 70% compared to a normal period. 

Lucian Băltaru, CEO of Sameday Group, said: “The shopping season that kicks off with the year's biggest discount event, Black Friday, always brings a significant increase in volumes and greater delivery complexity. All our investments and efforts were dedicated to expanding the out-of-home delivery network, enhancing our order processing and delivery capacity, and developing cutting-edge technology that have prepared us to support our e-commerce partners.”

This readiness is supported by a total of €250 million deployed in investments over the past five years, which has recently funded five new logistics centres and an oversized parcel centre, with state-of-the-art automation.

The core of their strategy, the easybox network, has seen its capacity increase by over 20% in Romania, now boasting more than 7,700 active points in the region. Furthermore, the firm's supplementary Sameday Point network has doubled to nearly 1,600 locations.

The investments follow a 20% increase in company revenues during the first nine months of the year compared to the same period in 2024. Sameday's commitment also extends regionally, having recently begun providing parcel shipments to any EU country.

The company anticipates its busiest delivery day on November 10, with over 4 million parcels expected to be delivered via easyboxes during the Black Friday campaign period.