Samsung names Jaesung Kim as President for Romania and Bulgaria

Business Forum

8 December, 2025 at 12:19 PM

Samsung Electronics has announced the appointment of Jaesung (James) Kim as President of Samsung Electronics Romania and Bulgaria (SEROM).

With a career spanning over 28 years at the company, Kim brings extensive experience in managing strategic divisions and coordinating global teams. He succeeds Du Hyun Kim.

"I am honoured to take on this role and continue Samsung's mission to bring innovation and technology to our users and partners in Romania and Bulgaria. I look forward to working alongside local teams to contribute to market growth and strengthen our relationship with the communities where we operate," said Jaesung (James) Kim, the new President of Samsung Electronics Romania and Bulgaria.

Throughout his career, Kim has held leadership roles within Samsung Electronics' Display division in key markets including the United States, South Korea, Europe and the UK. His expertise includes coordinating and developing product categories such as monitors, PCs, printers, storage solutions, LFD, indoor/outdoor LEDs and televisions for the medical segment.

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