Purice has 15 years' worth of experience in the construction sector. He has managed Genesis Property's construction projects and led the transformation of the YUNITY Park business campus over the past five years.
The executive will work closely with Liviu Tudor, President and Founder of Genesis Property, on executing the company's development objectives.
Genesis Property's main long-term goal is the completion of the final phase of YUNITY Park, based in northern Bucharest.
The campus features a 1,500-seat open-air amphitheatre, two kilometres of pedestrian walkways, cascading water mirrors, an urban forest, and creative meeting spaces.
The first and second phases of the project, completed in 2023, received an investment of over €30 million. The third phase, the Innovation Center, is set to be completed this year with an additional €20 million investment.
