The deal, brokered by Colliers, marks a strategic investment for Dedeman, allowing the company to establish a presence in the last remaining county where it currently has no stores.

Sînziana Oprea, Director of Land Agency at Colliers Romania, said: “The land already has approved urban planning documentation for commercial use, allowing construction of the new Dedeman store to begin quickly. With this acquisition, Giurgiu became the last county to be integrated into Dedeman's national network. The transaction reflects the dynamic nature of the real estate market, especially in the retail sector, which is experiencing significant growth driven by increasing consumer demand”.

The purchase reflects a broader trend in the Romanian retail sector, with retail-oriented land transactions accounting for roughly 20% of the total market volume in 2024 that amounted to close to €450 million. 

Retailers continue to prioritise consolidation and expansion, securing long-term agreements and focusing on previously untapped areas, according to Colliers.