Present in Romania since 2001, Carrefour pioneered the hypermarket format and contributed to modernising local retail. The company has grown alongside its customers through store formats adapted to daily needs, a varied product offering and continuous investments in modernising the shopping experience. Today, the local network represents a complex ecosystem of 478 stores (55 hypermarkets, 191 supermarkets, 202 convenience stores and 30 discount stores), supported by a consolidated online presence.
"We have always followed with interest the evolution of the business model developed by Carrefour. The idea of bringing together an extensive product offering in one place was an important benchmark for us and inspired us in how we developed Dedeman," said Dragoș Pavăl, President of Pavăl Holding and Dedeman. "Carrefour Romania has opened important paths in relationships with local producers, promoting the authenticity of Romanian products. It is a philosophy in which we fully recognise ourselves because a healthy business grows only alongside the community that supports it."
This step represents a strategic move for Pavăl Holding: consolidating Romanian capital in a dynamic sector, long-term investments and continuing development based on solid teams and partnerships. "We start with confidence, knowing that the Carrefour Romania team brings together experienced professionals and well-established internal processes. This team represents the foundation on which we will continue to build, develop local partnerships and offer customers a modern, efficient shopping experience adapted to their needs," Pavăl added.
Although Pavăl Holding has expanded its presence outside the country in recent years through investments in sectors such as hospitality and DIY retail (Praktiker Hellas), Romania remains the group's main development market. This transaction reflects confidence in the potential of local retail and a firm commitment to invest in the economy and local communities. In 2024, Carrefour Romania's turnover reached approximately €2.6 billion.
