Romanians are preparing for a holiday season with higher budgets compared to last year. According to a study by Raiffeisen Bank in partnership with Appinio, 65% of respondents expect higher Christmas spending in 2025, while approximately one in four Romanians (26%) estimate similar costs to 2024.
AI agent usage is rising, with 25% of organizations using Gen AI expected to deploy it by 2025, increasing to 50% by 2027.
The survey "GenAI for marketing: Fear or FOMO" (Fear Of Missing Out) interviewed more than 50 CMOs and marketing directors in Europe, Australia and the US.
The current talent landscape is marked by employees moving in short cycles from one employer to another in order to gain new experiences and thus upgrade their skills.
The study shows that data-related issues have caused 55% of the organizations to avoid certain Generative AI use cases.
AI is now largely accepted as key to future success in virtually every industry, and it is time for technology companies to translate the potential of AI into performance.
By 2030, Gen Z will be a key driver of the AI future, comprising 30% of global workforce.
Compared to 2022, consumers in 2023 and 2024 have adopted a more strategic approach, planning their purchases in advance.
Majority (90%) of firms surveyed have adopted AI into operations to some degree, but most remain in the early stages and 8% have not integrated AI at all.
Experts emphasized that cyber threats continue to evolve at a particularly accelerated pace, targeting both organizations and the human element within companies.
Romania has the seventh largest M&A transaction in Central and Eastern Europe in the first 9 months.The value of global transactions reached $1.6 trillion, up by 10%.
According to the study, the Responsible Behavior and Insurance Benchmark of Romania—55% of Romanians describe themselves as optimistic, while 15% adopt a pragmatic approach.
However, over 43% do not have savings set aside and are relying on their October salary or plan to take out a loan.
Almost 7 out of 10 Romanians have low self-esteem, and 66% do not trust other people, these being the main obstacles in people's personal development.
Another important aspect for the organizations' success identified by the study is reimagining the work, workplace, and workforce in line with technology developments (67%).
Gen Z save for pleasure and education (14%), while Millennials (56%). Best Agers (57%) want to be fully covered in case of unpredictable times.
72% of retailers aim to increase their store space, compared to 26% in 2022, with physical stores remaining a key element in the overall strategy.
Nearly 60% of respondents see the potential of e-invoicing and digital reporting for trade to simplify compliance.
An overwhelming majority of CFOs (87%) believe that generative artificial intelligence (GenAI) will drive efficiency in the tax area, compared to only 15% in 2023.
Romania has a considerably higher rate of young people who make plans for their future (96%), among which 54% have well defined plans, compared to 40%, the European average.
Food Angels Hub, Romania's first investment community dedicated to the food sector, has launched with a mission to develop and scale companies operating in food production.
Romania's economy grew 0.8% on the gross series and 1.4% on the seasonally adjusted series in the first nine months of 2025 compared to the same period in 2024.
Vastint Romania has announced the opening of Saint Roastery Botanica urban café in Business Garden Bucharest.
Nearly half of Romanians would invest in battery storage systems for green energy if they received government subsidies, according to a study conducted for despre-energie.ro, a project by E.ON and Delgaz Grid companies.
Despite 68% of Romanians claiming familiarity with sustainability, only a quarter consistently use it in daily decisions.