McKinsey: AI integration holds key to €280 billion Central European economic boost

Business Forum
Romania has recorded the lowest corporate artificial intelligence (AI) adoption rate in Central Europe, with just 5% of companies deploying the technology at an organisational scale.

According to a report published by McKinsey & Company, this sluggish corporate uptake stands in sharp contrast to the country's 16% personal AI adoption rate.

The study, Central Europe's AI Opportunity, reveals that while AI could unlock at least €280 billion in economic value across the region—equivalent to 6% of its total net turnover—corporate implementation lags significantly behind Western Europe. Only 12% of Central European enterprises have adopted AI across their organisations, compared to 28% in Western Europe.

This disparity is primarily due to the region's economic composition, with 60% of activity concentrated in traditional sectors like manufacturing, construction, and logistics, where scaling AI proves more challenging.

Globally, the hurdle of scaling remains steep. While 88% of companies utilise AI in at least one function, 94% have failed to generate a significant impact on operating profit (EBIT), and only 6% have achieved full organisational deployment.

Nevertheless, the financial incentives remain high. The economic impact of AI is projected to range from 5% to 13% of turnover in advanced manufacturing, and up to 61% in the technology sector.

By the end of 2025, AI capabilities had already matched or exceeded human performance in both routine analysis and complex scientific tasks. With the pace of AI advancement doubling every 12 months, firms delaying adoption risk a widening technological and talent deficit.

RECOMMENDED
Romanian business leaders most optimistic in CEE despite rising risks
Economy

Romanian business leaders most optimistic in CEE despite rising risks

Nearly two-thirds (62%) of Romanian business leaders anticipate increased threats to their companies in 2026, yet over four in five (85%) remain optimistic about growth prospects for their organisations, according study by Grayling among top executives from IT, finance, energy, retail, health and media sectors.

GapMinder leads €1.5 million investment in InsiderCx
Finance

GapMinder leads €1.5 million investment in InsiderCx

VC fund GapMinder has led a €1.5 million investment round in Croatian startup InsiderCx, an AI-powered patient feedback platform that helps healthcare providers collect actionable insights and improve patient experience.

RECOMMENDED FROM THE HOME PAGE
Electrica secures grid permits for 700 MWh of storage
Energy

Electrica secures grid permits for 700 MWh of storage

Energy company Electrica informs investors and the capital market that it has obtained the technical grid connection permits (ATR) for 17 new battery energy storage projects (BESS), with a total capacity of approximately 700 MWh.

Energy

Romanian grid operator to support peak power consumption during heatwave

Romania's national electricity transmission network operator, Transelectrica, has halted scheduled maintenance shutdowns to ensure the grid operates at maximum capacity during an ongoing extreme heatwave. The preventive measures aim to mitigate operational risks associated with severe weather conditions.